Stax: Radical Feels Different | Brand Launch

No matter what business you run, you need to get paid. So if you want to outwit the competition, you need to move differently. Radically different.

Stax, formerly Fattmerchant, came to us amid a complete brand overall. They wanted a campaign that would not only launch their bold new identity but also target their key verticals.

Written, directed, and edited by Thom Pavia.