Foodtown: Let Me Show You Around

‘Your family isn’t perfect, but they’re the only one you got.’ It’s been written on thousands of hallmark cards and embroidered pillows, but despite its inherent corniness, you can’t argue with the truth. To know someone’s flaws is to truly love them. And no one knows you better than the people who you’ve shared your whole life with. That’s why family businesses are the heart and soul of any city, big or small. Who else knows what you want better than the people you see everyday?

I developed, directed, and edited this campaign for Foodtown to draw upon the charm and strength of their family and community-oriented co-op model. In coordination with their internal marketing department, we oriented the project around one operating family, putting them and their store at the forefront of the campaign.