Foodtown: Flavor Upgrade Series

Everybody knows how hard it can be to get a healthy, delicious, home-cooked meal on the table night after night. But what if there was a way to hack your weeknight dinner staples for maximum flavor in minimum time?

We developed the Weeknight Flavor Upgrade video series to continue building on the ‘Quality Meals Begin at Foodtown’ brand statement. The goal was to provide busy families with simple, fun enhancements to already approachable recipes. Starting with the weeknights, we continued to tweak the series into several off-shoots focusing more on specific food preparation challenges for consumers, such as back-to-school and the holiday season.

Written, produced, and directed by Thom Pavia.